Nintendo today announced a lineup of child-focused goods under its all-new product line "My Mario". From clothing to picture books and everything beyond, the collection aims to capitalize on a new generation of parents looking to share their love for games with their children.

Releasing in Japan from August 26, 2025, My Mario goods are slated to be made available at Nintendo Store locations in Tokyo, Osaka, and Kyoto, starting with the "Hello, Mario!" picture book, as well as the "Mario & Friends Wood Block Set", as well as other items such as rattlers and clothing.

Following the massive success of Pokémon's foray into the baby/child-focused toy world with their Monpoké series, it comes as little surprise to see Nintendo throw their most iconic characters into the mix. With a whole new generation of parents who very likely grew up surrounded by both Pokémon and Mario, having more options to introduce your children to your hobbies is always a plus.

For those interested in checking out further information on the upcoming "My Mario" collection, as well as the full lineup of children's goods, be sure to check out the official website.