On July 18, 2025, SEGA will be opening its flagship store at PARCO Shibuya, aptly titled SEGA STORE TOKYO. Positioned on the 6th floor of the tourist hotspot building, across from the Nintendo Tokyo store location, this could be the re-ignition of a decades-old war for your wallets.
7月18日(金) 、日本初となるセガの公式リアル店舗「SEGA STORE TOKYO」が、東京・渋谷PARCO6階にオープン！
— セガ公式アカウント🦔 (@SEGA_OFFICIAL) July 1, 2025
ここでしか手に入らない限定商品や、新ぬいぐるみシリーズ「SEGA Cooro™️」などのグッズを多数取り揃えるほか、セガの世界観をここでしかできない「体験」として届ける拠点としていきます。 pic.twitter.com/ZwnlLDuSSb
Utilizing 3D holograms upon entry, displaying a wide array of SEGA IPs, the store is sure to make an impact when it opens. From collaborative Sonic the Hedgehog plushes with artist Kosuke Kawamura, to BE@RBRICK's, and even Like A Dragon plushes and t-shirts, there's plenty to celebrate with this new location. And yes, there will also be Persona/ATLUS merchandise.
Those who can make it to the store between July 18 - 21, Sonic the Hedgehog will also be doing greeting sessions, though I'm sure he'll be giving you the rare advice of slowing down to look throughout the store.
For those interested in taking a deeper dive into just what merchandise will be available at SEGA STORE TOKYO when it opens, be sure to check out the official website.
