Starting July 1, 2025, Super Mario will be taking over Baskin-Robbins across Japan with their SUPER ICE CREAM SUMMER collaborative campaign. Featuring an all-new flavor, original merchandise, and more, this might just be the perfect way to beat the Japanese summer heat.
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— サーティワン アイスクリーム (@BR31_Icecream) June 27, 2025
エンジョイ!
SUPER ICE CREAM SUMMER!🍨
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7月は #スーパーマリオ×#サーティワン!
「スーパーマリオ」に登場するたくさんのキャラクターをイメージした個性豊かな商品が盛りだくさん‼✨7/1(火)スタート‼😊
詳しくは👉https://t.co/otpP8GHHYu pic.twitter.com/aDprHPM58d
Dubbed the "Super Mario -Fruits Summer Sorbet-," this all-new flavor features Mario's iconic colors packaged in a red apple, green grape, and soda candy flavored scoop. Described as a refreshing fruit sorbet, you'd be hard-pressed to assume this when looking at the vibrant colors shown for the scoop. The "Super Mario -Fruits Summer Sorbet-" also maintains regular pricing, at 420 yen for a single scoop.
Alongside this new flavor, customers will also have the option of foregoing their cone for a Question Block cup holder, or even a Yoshi-themed cup with an original rubber cup marker. There's a myriad of different options when it comes to ice cream delivery for this collaboration, including the adorable Yoshi Colorful 31 Decoration Cake that comes in at 4,800 yen.
If you're interested in checking out more information on the collaboration, or just believe that looking at PNGs of ice cream might help cool you down during this summer heat, be sure to check out Baskin-Robbins' official website.