As part of the upcoming BANDAI NAMCO Cross Store, an all-new store location set to open in MAGNET by SHIBUYA109 on August 1, 2025, it was today announced that the dedicated space will also feature a fixed store location for the 30 MINUTES LABEL series of model kits, titled 30 MINUTES LABEL ZONE/SHIBUYA.

Set to feature exclusive items for the ZONE/SHIBUYA location, the store will stock kits for the MISSIONS, SISTERS, FANTASY, and PREFERENCE series. The opening of the Tokyo location follows store locations in both Nagoya and Kyoto, aptly titled ZONE/NAGOYA and ZONE/KYOTO respectively.

Designed for rapid assembly in 30-minutes or less, the 30 MINUTES LABEL series aims to scratch the itch for plastic model fans looking for a quick fix, with customizability playing a major role after completion.

While the main SHIBUYA109 building remains oriented towards seasonal womens fashion, its twin building MAGNET by SHIBUYA109 has in recent years been dominated by pop culture stores, capitalizing on the massive inbound tourism boom within Shibuya. The addition of the BANDAI NAMCO Cross Store is just the latest play in this trend, capitalizing on the space afforded by introducing this shop.

Set to open on August 1, 2025, those interested in checking out further info on the 30 MINUTES LABEL ZONE/SHIBUYA location can head over to the store's official website.